hello!

I'm Kristen Reames! A social media and content strategy leader based in Los Angeles. I help brands find their cultural footing: the voice, the aesthetic, the timing that makes a scroll stop.

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With 8+ years across agency and in-house environments, I've built strategies for 20+ brands spanning food & beverage, wellness, entertainment, and lifestyle. Right now at Fullsphere Digital, I'm leading the kind of work I love most: repositioning brands from the ground up, building creator ecosystems that actually convert, and turning content operations into a competitive advantage. Most recently, a full social rebrand I led drove a 71% increase in sales for a flagship client. That's the kind of outcome I'm always building toward.

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What I actually do: develop platform-native campaigns across Instagram, TikTok, YouTube, and beyond, lead influencer and creator partnership strategy from talent identification through execution, and direct cross-functional creative production teams from the brief to the final edit. If needed, I'm just as comfortable pulling performance data and making strategic pivots as I am producing in Canva or CapCut.

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I believe social media is one of the few places where culture, commerce, and creativity collide in real time, and that's exactly why I'm obsessed with it.

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Outside of work, you'll find me writing, exploring new cities, or deep in a rabbit hole of content.

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Let's build something.