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Range Rover Velar

Project Type

Product Launch Campaign

Date

2017

Role

Brand Strategy Intern, Spark44

Elegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar.

Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”

Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.

During my internship at Spark44, I was tasked with assisting in the launch of the aforementioned vehicle. The key elements of this campaign revolved around the beauty, luxury, and durability of the Velar.

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