KRISTEN REAMES
01
Organic Social - ChowNow
Crafted engaging reels, highlighted local restaurant partners, and collaborated with artists to produce engaging food-related content. These efforts enhanced ChowNow's social media presence and drove significant food sales through the ChowNow app.
02
Campaign - Patagonia
Ran paid media content for Patagonia's video project on hemp products, aimed at dispelling misconceptions and promoting eco-friendly alternatives to traditional materials. Vetted potential partners and analyzed data, contributing to a highly successful campaign.
_edited.jpg)
03
Campaign - House of Poison
Launched and promoted the tabletop game and narrative artbook "House of Poison" on Kickstarter. Managed in-person events, paid media, and influencer relationships, driving significant backer engagement and successfully funding the project.
04
Strategy - Jaguar
Contributed to the strategic planning of the Jaguar Villains Campaign, which repositioned Jaguar vehicles as the epitome of cool by associating them with iconic movie villains in thrilling action sequences. This campaign significantly shifted global perceptions.
05
Branding - Kura Kura Bali
Developed and built a rebranding social strategy for Kura Kura Bali, focusing on creating stunning, fresh, and cohesive visuals for their social media. The rebrand aims to captivate travelers and attract potential investors, setting the stage for future growth and engagement.
06
Strategy & content - FULLSPHERE
Led social media and content strategy across a portfolio of 20+ brands in food & beverage, wellness, entertainment, and lifestyle, developing platform-native campaigns, creator partnerships, and end-to-end content operations. Directed cross-functional creative production spanning strategy, design, and video, while overseeing 500+ monthly assets across Instagram, TikTok, YouTube, and more. Spearheaded a full brand strategy overhaul that drove a 71% increase in sales for a flagship client.
