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Hotel Paseo
Project Type
Social Media & Community Management
Date
2023
Role
Social Media Manager
Hotel Paseo is the latest luxury boutique hotel to hit Palm Springs. With modern amenities, delicious eats, plenty of activities in the sun, and a location only minutes away from the El Paseo Shopping District, Hotel Paseo has the perfect recipe for relaxation.
My goal was to symbiotically merge luxury and modern vibes to create a youthful, relaxing, and welcoming atmosphere. Through influencer collaborations and events, we were able to secure stunning photography and videography to use in paid media campaigns. We also leaned on exciting events in the valley such as Coachella and Stagecoach to increase bookings and awareness.