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House of Poison: Narrative Artbook and Tabletop Game

Project Type

Photography

Date

August 2023 - November 2023

Role

Marketing Manager

Based on real events from Roman history and realized as a multimedia experience, author Michael Bartel, concept artist Gal Or, and game developer Blake Propach have launched House of Poison; Mythify's first narrative artbook and tabletop game. Our measure of success was to surpass funding goals while also building a community that will boost future projects.

Through a myriad of campaign tactics, we successfully doubled campaign goals and achieved over 2 million social impressions with conservative funding. We learned invaluable information about our consumers, their habits, and crucial factors for securing a sale.

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