Education
Loyola Marymount University Class of 2018
M-School Institute of Marketing at LMU, Fourth Cohort
Bachelors of Business Administration
Marketing Focus | Creative Writing Focus
Certificate of Completion
Strategy Focus | Advertising Focus
Experience
Marketing Manager
KM
2022-Present
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Craft comprehensive brand builds including style guides, industry positioning, and messaging framework
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Executive management of brands, content creators, strategic partnerships, and PR representatives
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Build and execute captivating, well-rounded marketing campaigns that align with client goals
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Negotiate, prepare and manage budgets for campaigns and project initiatives
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Develop and execute fresh and compelling social strategies to engage audiences and inspire brand affinity
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Mentor clients to help expand their professional skills and engage with projects
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Combine impactful brand stories with a data-first mentality to create a seamless blend of authenticity and success
Brand Marketing Lead
Media RED
2023 [Contract]
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Developed and executed highly successful paid media campaigns resulting in 3x the expected returns
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Led cross-functional teams in the implementation of integrated marketing campaigns across various channels
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Conducted detailed brand audits and market research to inform strategy and marketing decisions
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Established and maintained relationships with over 200+ influencers
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Negotiated Influencer contracts including compensation, deliverables, and exclusivity agreements
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Ensured all consumer-facing content was relevant to current industry and cultural trends
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Designed and implemented refreshed social media strategies for multiple clients
Senior Strategist, Consumer Marketing
ChowNow
2020-2022
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Diverted over 1.7 million web users to branded mobile apps for partnering restaurant clients
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Conceptualized, planned, and executed innovative marketing campaigns across various channels
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Established KPIs, measurement plans, and roadmaps for newly launched programs in collaboration with sales representatives and clients to ensure needs are met while providing analytic thought leadership
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Directed cross-functional teams, collaborating with analysts, designers, artists and producers
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Developed and deployed numerous consumer surveys across a variety of mediums to support initiative
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Crafted compelling stories; weaving together visuals, messaging, and immersive experiences
Digital Content Coordinator
ChowNow
2019-2020
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Managed editorial calendar and identified new writers and photographers for content developer network
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Ensured proper formatting, copyediting and dissemination of articles for Tableside Magazine
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Oversaw outreach to brand partners, influencers, clients and consumers
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Led project retrospectives, meetings and debriefs in collaboration with creative and sales teams
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Maintained adherence to ChowNow brand guidelines, including stylistic and structural expectation
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Analyzed campaign data and reported weekly on potential new strategies for refreshed marketing plans
Assistant Media
Planner
Deutsch LA
2018-2019
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Optimized campaigns daily to increase ROI and achieve top-level KPI’s
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Prepared budget reports, media flowcharts, media authorizations, and was responsible for billing
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Assisted in media recommendations with MRI and ComScore data to support consumer insights
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Conducted brand audits and market research to identify areas of improvement and refine positioning
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Managed social media content calendars, performed competitor research, and monitored trends for relevant clients