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Education

Loyola Marymount University Class of 2018

M-School Institute of Marketing at LMU, Fourth Cohort

Bachelors of Business Administration

Marketing Focus | Creative Writing Focus

Certificate of Completion

Strategy Focus | Advertising Focus

Experience

Marketing Manager

KM

2022-Present

  • Craft comprehensive brand builds including style guides, industry positioning, and messaging framework

  • Executive management of brands, content creators, strategic partnerships, and PR representatives

  • Build and execute captivating, well-rounded marketing campaigns that align with client goals

  • Negotiate, prepare and manage budgets for campaigns and project initiatives

  • Develop and execute fresh and compelling social strategies to engage audiences and inspire brand affinity 

  • Mentor clients to help expand their professional skills and engage with projects 

  • Combine impactful brand stories with a data-first mentality to create a seamless blend of authenticity and success

Brand Marketing Lead

Media RED

2023 [Contract]

  • Developed and executed highly successful paid media campaigns resulting in 3x the expected returns

  • Led cross-functional teams in the implementation of integrated marketing campaigns across various channels

  • Conducted detailed brand audits and market research to inform strategy and marketing decisions

  • Established and maintained relationships with over 200+ influencers

  • Negotiated Influencer contracts including compensation, deliverables, and exclusivity agreements

  • Ensured all consumer-facing content was relevant to current industry and cultural trends 

  • Designed and implemented refreshed social media strategies for multiple clients

Senior Strategist, Consumer Marketing

ChowNow

2020-2022

  • Diverted over 1.7 million web users to branded mobile apps for partnering restaurant clients

  • Conceptualized, planned, and executed innovative marketing campaigns across various channels

  • Established KPIs, measurement plans, and roadmaps for newly launched programs in collaboration with sales representatives and clients to ensure needs are met while providing analytic thought leadership

  • Directed cross-functional teams, collaborating with analysts, designers, artists and producers

  • Developed and deployed numerous consumer surveys across a variety of mediums to support initiative

  • Crafted compelling stories; weaving together visuals, messaging, and immersive experiences

Digital Content Coordinator

ChowNow

2019-2020

  • Managed editorial calendar and identified new writers and photographers for content developer network

  • Ensured proper formatting, copyediting and dissemination of articles for Tableside Magazine

  • Oversaw outreach to brand partners, influencers, clients and consumers

  • Led project retrospectives, meetings and debriefs in collaboration with creative and sales teams

  • Maintained adherence to ChowNow brand guidelines, including stylistic and structural expectation

  • Analyzed campaign data and reported weekly on potential new strategies for refreshed marketing plans

Assistant Media
Planner

Deutsch LA

2018-2019

  • Optimized campaigns daily to increase ROI and achieve top-level KPI’s

  • Prepared budget reports, media flowcharts, media authorizations, and was responsible for billing

  • Assisted in media recommendations with MRI and ComScore data to support consumer insights

  • Conducted brand audits and market research to identify areas of improvement and refine positioning

  • Managed social media content calendars, performed competitor research, and monitored trends for relevant clients

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